GCSE Business - Pricing strategies

The central aim of this lesson is to help students to get to grips with the underlying factors affecting a firm’s choice of pricing strategy. It uses a very carefully structured case study approach and the use of Learning Outcome Circles. This is supported by a range of other approaches to teaching the topic – including an interactive PowerPoint presentation, an internet based research and presentation activity, a more traditional worksheet and a set of flashcards which are useful as a plenary or starter.

Although cider may be inappropriate in some circumstances, the strategy could be used for fizzy water or other non-alcoholic drink.

The lesson can divided up to fit two 1 hour lessons – or in other ways to fit the school or college timetable.

The resources which can be downloaded from the column on the right comprise:  

  • Resource 1- The Somerset Cider Company case study (one per student)
  • Resource 2 - OHT - factors affecting choice of pricing strategy (bubble map)
  • Resource 3 - Handout – factors affecting choice of pricing strategy (bubble map) – multiplecopies
  • Resource 4 - Handout – some pricing strategies

The two PowerPoint presentations provide flashcards and theory support for teacher-led discussions.

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