Enterprise through business studies
The resources which can be downloaded from this section offer a six-hour set of lessons, with accompanying PowerPoint presentation and worksheets, for the delivery of an activity which combines both enterprise and the business studies theory of the marketing mix. It therefore not only addresses enterprise and can be an important contributor towards the economic well-being strand of Every Child Matters agenda, but it can also be incorporated into the business studies teacher's subject-specific scheme of work. From the business studies perspective, it is equally suitable for the introduction of marketing mix theory or as a revision and reinforcement activity.
