Nice activity for X factor fans.
Feature article on the X factor twins John and Edward – Meet Jedward, infuriating but irrespressible. http://www.telegraph.co.uk/culture/tvandradio/x-factor/6545930/Jedward-infuriating-but-irrepressible.html
Some of the language and syle is probably a bit difficult for GCSE level – perhaps a bit of cutting and pasting and/or highlighting might be advised.
Interesting article which could be used to generate [...]
Posts Tagged ‘brand’
Nov 22 2009
Jedward
Nov 05 2009
Johnnie Walker Whiskey
10-minute video of Robert Carlyle telling the history of Johnnie Walker whiskey. Very interesting and entertaining and lots of stuff in there for a class discussion or to introduce a topic eg branding, growth, enterpreneurship, product development, global trading. Because it is a case study on whiskey not appropriate for under-16 and even 16-18s you would probably [...]
Sep 15 2009
News item for class discussions
Santander is to rebrand all of its major UK High Street brands – Abbey, Alliance & Leicester and Bradford & Bingley – with a total of 1,300 branches changing names to Santander by the end of 2010.
http://news.bbc.co.uk/1/hi/business/8070335.stm
Some suggestions for discussions:
What is meant by re-branding?
The advantages and disadvantages to Santander of re-branding UK’s well-known High Street [...]