Nice activity for X factor fans.
Photo link to: http://www.telegraph.co.uk/culture/tvandradio/x-factor/6545930/Jedward-infuriating-but-irrepressible.html
Feature article on the X factor twins John and Edward – Meet Jedward, infuriating but irrespressible. http://www.telegraph.co.uk/culture/tvandradio/x-factor/6545930/Jedward-infuriating-but-irrepressible.html
Some of the language and syle is probably a bit difficult for GCSE level – perhaps a bit of cutting and pasting and/or highlighting might be advised.
Interesting article which could be used to generate discussions around marketing.
- Why do they appeal?
- What type of organisations outside the music world may be interested in signing them up and why?
- What features of their act would warrant describing them as a brand?
- What merchandising opportunities could be developed for their brand and which is a likely market segment for them to be targetted at?
Particularly useful I think is the paragraph about half way down starting “Early in the series, their mentor, Boyzone manager Louis Walsh, was ridiculed for describing Jedward …..” . Some figures in there on advertising rates. Discussions could feature around:
- advantages of TV advertising versus other forms of advertising
- likely reasons for price of advertising slots going up as the series progresses (potential application for supply and demand theory)
- what are ‘late buyers’ and likely reasons why, as implied in the article, they should pay more than other buyers?
- how could advertisers assess whether this expenditure on advertising was value for money?
- what might be some likely objectives for advertising during the X-factor programme apart from just increasing sales?