10-minute video of Robert Carlyle telling the history of Johnnie Walker whiskey. Very interesting and entertaining and lots of stuff in there for a class discussion or to introduce a topic eg branding, growth, enterpreneurship, product development, global trading. Because it is a case study on whiskey not appropriate for under-16 and even 16-18s you would probably have to seek permission within your institution.
If you go to the Johnnie Walker website you have to fill in year of birth presumably because it is a drinks website and then once entering the site click on the ‘the man who walked round the world’ in the bottom right hand corner.
It’s also on YouTube http://www.youtube.com/watch?v=MnSIp76CvUI